meet the founderRaakhee Natha


I am Raakhee Natha, founder of By Intent. Curious about our beginnings? Well, here’s my story and how it all culminated into By Intent.


Deeply spiritual and philosophical since I was a kid, I was born and raised in South Africa. I became a vegetarian at 13 and a contrarian by 16. With family on extreme ends of the wealth spectrum between India and the UK – I saw a lot growing up, I questioned a lot. I found myself trying to enjoy “things” without guilt and trying to be “spiritually focused” without giving up shoes and travel. I found a way.

I was equally creative, as I was analytical and detail-orientated. For a split second I believed architecture would allow me to be both. But as I stepped into my undergraduate classes, I felt anything but inspired by buildings. My inspiration was and is – people. Our stories, our pain, our struggles, our triumph.

I found myself graduating with a journalism major, a deep desire to impact change but no desire to live in the constant spiral of fear and negativity that often accompanies traditional journalism. So at 22, I found myself at a global tech & consulting giant called Accenture.

As I grew from graduate hire to executive, I have spent over a decade working on multi-million dollar projects for Fortune 500 companies across the globe. Enabling human performance, change management and people transformations in the corporate sector and managing teams of some of the brightest talent out there. Most recently, I served as one of the Directors at the NeuroLeadership Institute working extensively on diversity & inclusion programs.

I just make the cut, but I am still very much a Millennial. Hopefully, one with the life experience and knowledge to pave a more seamless path for younger Millennials.

A few years back, I received the prestigious Annenberg Graduate Fellowship allowing me to attend the University of Southern California. I now reside in Los Angeles with my husband. And that’s the beginning of the next chapter.


In the midst of my corporate career, it became clear that I was not moving towards my highest purpose. I wasn’t serving something bigger than me. A quest of self-discovery began that led me to coaching, acting and many other disciplines. I picked up many skills, from many places but I still hadn’t found my “home”.

During these years, life led me through personal tribulations of the extreme. Situations that changed my very core, broke my spirit and forced me to rebuild my sense of identity, purpose and experience more than once.

I lost my father suddenly in 2011. A few years later I found myself accompanying my mom for chemotherapy and tragically lost my mom in 2017. I lost both my parents in the span of 6 years, on the same day and almost to the hour. I have had a long journey to overcome pain, loss and despair.

I also ended a relationship, found love, got married and lived across 3 different continents in that time. I have struggled with weight loss, anxiety and oh so much else! The last few years of my life have tried me, grown me and rewarded me in equal portions.

I have been constantly drawn to spirituality and wellness in my journey, to ask deeper questions and to learn more. Out of this storm, today I am happier, healthier and higher-performing than ever before. Our challenges are our teachers. Through my struggles, my purpose was revealed.

By Intent was born.

The intersection of passion and knowledge in human performance, spirituality and wellness - with an understanding of the power and place of my voice in the mediascape.

  • my missionFacilitate spiritual and material expansion.

  • my visionProvide informative, vibrant and engaging content to inspire, inform and initiate personal transformations.


  • I need to have daily walks, I love oxygen, beach water and sunshine.
  • My fav podcast is Oprah’s Super Soul and fav Youtube Channel is a split between Dr. Mona Vand, iiSuperwoman and Shay Mitchell’s shaycations.
  • I love calisthenics, pilates, HIIT and boxing – I suck at team sports and excel at most dance forms.
  • I love reading but tend to find myself doing a lot more audio books these days. Some of my fav authors are Isabel Allende, Elizabeth Gilbert and Elizabeth Lesser.
  • For poetry, it’s Rumi, Rupi Kaur and Nikita Gill.
  • I meditate in the mornings using an Ananda Sangha technique and it makes all the difference to my day.
  • I speak 4 languages and hope to make Spanish the 5th.
  • Fav insta handles are @BeautifulDestinations and @CamilaCoelho.
  • I enjoy aesthetic beauty in fashion, food, art, design and décor.
  • I believe the greatest education comes from the countries you visit, the heartbreaks you experience and the empathy you feel for others.
  • I am just finishing up my Exec MBA and hope to move on to my Doctorate in the near future – I am a complete learning freak, I truly enjoy it!

my core values:

  • 1. authenticity

    Be true to yourself.

  • 2. non-judgment

    There are many ways and none are perfect.

  • 3. we are one

    We all belong to a singular higher consciousness.

let's connectI love connecting and hearing about you and your journey. Please Join Our Community and share your stories.

looking for more?

If you want to learn more about my personal story and how I overcame my struggles, watch this space for my book releasing 2020.