By Intent LLC Privacy Policy

Last Updated: 22 March 2019

The following Privacy Policy describes how By Intent LLC (“By Intent,” “we,” “us,” or “our”) collects, uses, maintains and discloses information collected from Users (“Subscribers”, “Visitors”) of By Intent. This privacy policy applies to By Intent and all content, courses and services offered by us.

This Privacy Policy applies to how we collect and use information in connection with:

  1. our websites, including, without limitation, (the “Website”); and
  2. the information you provide to us offline, including, without limitation, via phone and email.

This privacy policy applies to visitors to the Website, who view only publicly-available content (“Visitors”), users who subscribe to us (“Subscribers”) and purchase (or wish to purchase) a product or service (“Customers”) through our Website. Visitors, Subscribers and Customers may collectively be referred to as the “By Intent Community”.

By visiting our Website, Visitors are agreeing to the terms of this Privacy Policy and the accompanying Terms and Conditions.   

By subscribing (providing your name and email for free content and communication messages) with us through our Website, each Subscriber is agreeing to the terms of this Privacy Policy and the accompanying Terms and Conditions.

By purchasing (or aiming or attempting to purchase) a product or service through our Website, each Customer is agreeing to the terms of this Privacy Policy and the accompanying Terms and Conditions.

By providing us information offline (such as by phone and email), you are also agreeing to the terms of this Privacy Policy.

Please note that when you follow us, communicate with us or engage with us in any manner on our social media sites on platforms such as Instagram, Twitter, Pinterest, Facebook, Youtube, Soundcloud and similar, you are agreeing to the Privacy Policies and Terms and Conditions of those respective platforms.

When you visit and/or purchase an online course through our other website, including, without limitation, and all courses available on the school (the “Course Website”) you are agreeing to the Privacy Policy and accompanying Terms of Use of the Course Website, in addition to agreeing to this Privacy Policy.

By visiting our Website, all Users (including Visitors, Subscribers and Customers) are agreeing to this Privacy Policy including those additional terms and conditions and policies referenced herein and/or available by hyperlink, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local and international laws.

You acknowledge that this Privacy Policy is in electronic form and has the same force and effect as an agreement in writing.

Please read this Privacy Policy carefully. You can access the Privacy Policy any time. If you cannot agree with the terms and conditions of this Privacy Policy, please do not use the Website.

A. Data and Information Collection

How is data collected?

When you sign up to receive any of our newsletters or any free content in the form of videos, PDF documents and similar – we typically request your full name and email address.

When you respond to a survey, register for an online course and/or purchase any product or service – we request details in addition to your name and email address, explained further below in this Privacy Policy.

Where is data collected?

Currently, we utilize a service called MailChimp, which contains user lists and user data such as names and email addresses. When you choose to provide us with your name and email address in order to receive free content and our monthly newsletter, your data goes to MailChimp where your data is stored for us to be able to communicate with you.

If you have purchased an online program or course, your information will also reside on the learning platform’s database too. Currently we utilize Teachable and may extend to other providers in the future.

Third-parties we work with have their own databases and systems for collecting data and may store information we have shared with them on other databases.

What data is collected and why?

  1. Personal Information and Contact Information

We collect information such as your full name, address, e-mail address, social media information, phone number and similar. We collect this data to contact you with regards to the information you requested from us (free content, newsletters and similar), to provide a product or service you purchased and for marketing purposes too. We also use this information to understand our Users and potential customers and to make enhancements to our website, products, services and customer service accordingly.

  1. Order Information

When you purchase a product or service from us, you must provide us with certain information about the products and services you want to purchase. This information is used to provide you with the appropriate service or product.

  1. Billing Information

When you purchase a product or service, you will be required to provide certain billing information which may include a debit card number, credit card number, expiration date, billing address, activation codes, paypal username and similar information. Billing information for online courses and other products or services we provide, which are hosted on third-party service provider’s platforms are processed by these platform providers and their service providers.

In the case of our online courses, the platform is Teachable and their service provider is Stripe and/or Paypal. We do not directly obtain or process any Billing Information, this is done by the Teachable platform and their service providers. Please refer to our Privacy Policy on Teachable for more information.

When you work with us through the consulting services we offer, we accept your payments through PayPal and/or Zelle.

  1. Other Information.

In addition to the information noted above, we may collect additional information as follows:

a. General Information  

Additional information that you voluntarily provide to us (via a survey, polls or similar) such as gender, age, preferred brands, product and service preferences, and other information that does not identify you personally.

b. Online Activity

When you visit our Website, we may automatically collect some information about your computer or device, including and without limitation: the type of browser software you use, the operating system you are using, hardware information possibly including certain unique identifiers, carrier and country location, referring websites, and your Internet Protocol (“IP”) address. IP addresses will sometimes point to a specific identifiable computer or device, date and time, amount of time spent on particular pages and what sections of the Website you visit, and similar data.

c. Cookies and Analytics 

Cookies are small packets of data that a website stores on your computer’s or mobile device’s hard drive so that your computer will “remember” information about your visit.  We may contract with third-party service providers to use cookies to collect information that will help us understand User preferences and enhance business operations and customer service using the Website. We may also use third-party providers who provide analytics services, such as Google Analytics. These services will analyze your use of the Website and our products and services, collect demographic data and evaluate other information relating to the Website and its Users. By accessing and using the Website, you consent to the processing of data about you by these providers in the manner and for the purposes set out in this Privacy Policy. Please note that if you opt out of any service or decide not to accept cookies, the Website may not function correctly.


You may voluntarily share information through the Website that is not covered by this Privacy Policy.

You may post and/or share information, including but not limited to, comments using online discussion forums, comments sections and other similar features available through the Website. THIS PRIVACY POLICY DOES NOT APPLY TO ANY INFORMATION (INCLUDING PERSONAL INFORMATION) THAT YOU PROVIDE USING ANY SUCH FEATURES. ALL SUCH INFORMATION IS PUBLIC INFORMATION AND MAY BE SEEN, COLLECTED OR USED BY ANY USER OF THE WEBSITE.

Please note that if you post and/or share information on our Website through your social media accounts, such information will be subject to the privacy policy applicable to the relevant social media platform.

B. Data and Information Sharing

We use information collected as described in this Privacy Policy to provide our services; to maintain and improve our Website; to obtain your feedback; and to inform you about our products and services and those of our third-party marketing partners and in the general interests of the effective management of By Intent and all its operations and activities. In order to do so, we do contract with other companies to perform certain business-related services for us. We may disclose your information, including personal information in some cases, to certain types of third-party companies, but only to the extent needed to enable them to provide such services, including, without limitation, technical assistance, order fulfillment, customer service, marketing services, payment processing, survey collection and business operations. These other companies will have access to your information, including personal information in some cases, only as necessary to perform their functions and to the extent permitted by law. These third parties may use additional technologies to collect data to support the management of advertising campaigns or other initiatives.

By Intent and our third-party service providers may analyze information collected in aggregate form in order to operate, maintain, manage, and improve the Website and/or our products and services. This aggregate information does not identify you personally. We may share this aggregate data with our affiliates, agents, and business partners. We may also disclose aggregated user statistics in order to describe our products and services to appropriate parties.

While we will seek to require third parties to follow appropriate privacy policies and will not authorize them to use this information except for the express purpose for which it is provided, we cannot and do not bear any responsibility for any actions or policies of third parties.

While your personally identifying information is used only as outlined above, we reserve the right to use, transfer, sell, and share aggregated, anonymous data about our users as a group for any business purpose, such as analyzing usage trends and seeking advertising partners.

In addition, as our business changes, we may buy or sell various assets. In the event all or a portion of the assets owned or controlled by us are sold, assigned, transferred or acquired by another company, the information from and/or about our Website users may be among the transferred assets.

Disclosures to Public Authorities

We may disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements, enforce our site policies, or protect ours or others rights, property, or safety.

Data Protection

We take commercially reasonable steps to protect information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction, taking into account the risks involved in processing and the nature of such data, and in compliance with applicable laws and regulations.  Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases or third-party provider databases, nor can we guarantee that the Information that you supply will not be intercepted while being transmitted to and from us over the Internet. In particular, e-mail sent to or from the Website may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.  


You may opt out of email communication from us, by clicking the “Unsubscribe” link located on the bottom of any By Intent marketing email. Users cannot opt out of receiving transactional e-mails related to their account or their purchases. Additionally please be aware that it is not always possible to completely remove or modify information in our subscription databases.  

Third-Party Service Providers and Links

The Website may contain links to third-party websites.  We have no control over the privacy practices or the content of any of our business partners, advertisers, sponsors, or other websites to which we provide links.  As such, we are not responsible or liable for any content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.


We do not knowingly collect personal information from children under the age of 13 through the Website.  If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information through the Website without their permission.  


C. Important Notice to Non-U.S. Residents

It is important to note that the Website and its servers are operated in the United States.  If you are located outside of the U.S., please be aware that any information provided to or collected by us, including personal information, will be transferred from your country of origin to the U.S.  


D. Important Notice to European Economic Area Residents and Citizens

For citizens and residents of the European Economic Area (EEA), we advise that your personal information will be transferred to and processed in the United States, which has data protection laws that are different than those in your country and may not be as protective.

Our legal basis for collecting and using your personal information or information is to do so with your consent; where we need the personal information for completion of an action initiated by you, to provide a product or service you purchased and anywhere the collection and use is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. In some cases, we may also have a legal obligation to collect the personal information in question. If we collected your personal information with your consent, you may withdraw your consent at any time.

Citizens and residents of the EEA have the right to:

  • Access your personal information;
  • Delete, or request deletion of, your personal information;
  • Decline the provision or processing of your personal information – noting that we will be unable to provide the necessary information, service or product;
  • Update your personal information; and
  • Request portability of your personal information.

We apply reasonable measures to protect the privacy and security of your personal information and to use it as described in this Privacy Policy. We also take steps to minimize the risk to your rights and freedoms by not collecting or storing sensitive or special categories of personal information about you.

To withdraw consent or exercise these rights, please contact us using this form with specifics about your request.

E. California Residents: Do Not Track (DNT) Requests

We may use third-party services to track Users. As such, please note that we do not comply and/or respond to any DNT requests.

F. Your Consent

By visiting our Website, you automatically consent to our privacy policy.

G. Changes To Our Privacy Policy

This policy was last modified on March 22, 2019.

This Privacy Policy is effective as of the date stated above. We have the discretion to and may update this Privacy Policy at any time. We encourage Users to frequently check this page for any changes. By accessing the Website and/or using our services, you are deemed to have accepted any changes to this Privacy Policy. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and become aware of modifications.

H. Contacting Us

If there are any questions regarding this privacy policy, you may contact us here.